Is Mad Men Any Good?

I have my doubts about Mad Men, the newly canonized "Best Show on Television". I like two things about the show, but I could like them more:

1) The period setting. Love the suits, the buildings, the dresses, etc. Liked the casual chauvanism too, but I feel like it's designed to be a pat on the back to us '00ers, who know better. They're not exactly plumbing the depths of the storyline--we follow the secretaries, and their reactions are nauseatingly predictable.

2) The shop-talk is the most fascinating aspect of the show to me. Why isn't there more of it? Would its novelty be lost?

I haven't learned to care about any of the characters yet--maybe with time. I will be finished with season one before sunday, when the second season begins.